They say blondes have more fun. But they also have a pesky problem…regrowth. You beautiful, light-haired goddesses know what I’m talking about. You go in for a color, feel fabulous, and then a few short weeks later, you’re plagued by those dark, lackluster roots that are totally cramping your summer style. Luckily, DeRiah is a GOLDWELL salon and we carry a line of incredible hair color and color maintenance products to keep our clients looking fresh no matter when their last appointment was. If you’re blonde, make sure you check out New Blonde, the five minute, root-blending and blonde enhancing treatment from GOLDWELL. It’s perfect for summer in Southeastern Wisconsin, when sometimes, we need a little extra help to stay sun-kissed. Call either our Cedarburg or Mequon salon today to add a New Blonde treatment to your next appointment! Revolutionary Beautiful Blonde Goldwell New Blonde means no more dark, unnatural looking re-growth or harsh highlight contrasts. New Blonde’s secret is that it only lifts the darker, natural hair up to 1 ½ levels. New Blondecreates a perfectly harmonious transition, softening all the harsh contrasts in the hair – and the entire service only takes five minutes, which is amazingly fast. Re-growth disappears and harmony is restored to the harsh contrasts between the highlights and the hair to achieve an unbeatable natural-looking blonde. These are the benefits of the brand new salon service for clients with blonde highlights. New Blonde has catapulted the classic highlighting service into a new dimension so that hair professionals can amaze their clients a revolutionary 100 percent.* Revolutionary Simple Application It’s the fastest, most convenient and easiest service you can get at your salon. Goldwell New Blonde restores beautifully harmonious blonde to problem areas in a breathtaking five minutes. This service is as convenient as a hair treatment and the hairdresser only has to use one single product. This is due to the innovative Neutral 5 Lifting System, an interactive coloration formula that intuitively neutralizes warmer pigments. The result is neutral blonde with no yellow hues. One product for every base level from brown to pale blonde. The customized lotion, ensures fast and even distribution on the hair guaranteeing lift in only five minutes. It’s so easy to achieve and sustain a natural blonde result with Goldwell New Blonde – the 5-minute revolution that changes everything.