Embrace your inner beauty junkie.

Created by beauty veteran Dineh Mohajer, Smith & Cult is a unique brand which encompasses both nail lacquer and cosmetic products. Mohajer became known as a pioneer in the cosmetics industry, and the voice of each of our inner beauty junkies, after the founding the brand Hard Candy. Several years and creative collaborations later, she brought forth the next beauty evolution - Smith & Cult - with industry veteran Jeanne Chavez. This brand is dedicated to bringing exclusive shades, custom tailored for top performance.

Smith & Cults represents our individual expression and the duality within each of us - who we are, who we’ve been, and who we hope to become. The all-encompassing line of nail lacquers, lip lacquers, blush-bronzer duettes, eyeshadow palettes, mascaras, eye pens, and shimmering highlighters is inspired by the experiences of the beauty-addicted heroine who sees her world through a lens of color. Smith & Cult represents and embraces imperfections, marked by the indentations in their signature, high-end packaging.